Guide to collect reviews

A steady flow of authentic customer reviews is one of the most powerful trust signals for any business. This guide covers every channel you can use to collect reviews with Trustify and shares proven strategies for making it a consistent habit.

Every Trustify profile has a set of public links you can use across all your channels.

https://in.trustify.ch/[your-profile-slug] → View profile
https://in.trustify.ch/[your-profile-slug]/rate → Write a review
https://in.trustify.ch/[your-profile-slug]/rate?survey=[survey-id] → Write a review via a specific survey
https://in.trustify.ch/[language]/[your-profile-slug]/rate?survey=[survey-id] → Write a review via a specific survey and defined language

Find your links in the Trustify App under Core → Profile Pages → Manage → Share.

Trustify automatically detects your customer's browser language and displays the profile accordingly. If you want to target a specific language, add the language code to the URL:

https://in.trustify.ch/en/[your-profile-slug]/rate
https://in.trustify.ch/de/[your-profile-slug]/rate
https://in.trustify.ch/fr/[your-profile-slug]/rate

If you use Trustify Surveys to collect structured feedback for different products, locations, or service areas, you can link directly to a specific survey:

https://in.trustify.ch/[your-profile-slug]/rate?survey=[your-survey-id]

Find your survey links in the Trustify App under Apps → Surveys → Manage → Share Survey.

Ways to collect reviews

Email invitations

Email is one of the most effective channels for collecting reviews. Send a short, personal message to your customer after a purchase or service interaction with a direct link to your review page.

New to Trustify? Start with your existing customers.

Reach out to customers you have already served - even going back several months - and invite them to share their experience. A short, personal email explaining that you have launched a new review profile and would value their feedback is all it takes. Most satisfied customers are happy to help when asked directly.

Best practices:

  • Send within 24–48 hours of the interaction while the experience is still fresh.
  • Keep the message short - one or two sentences and a clear call-to-action button.
  • Personalise with the customer's name and a reference to what they purchased or experienced.
  • Add a follow-up reminder after 3–5 days if no review was received (one reminder is enough).

You can send email invitations directly from the Trustify App under Apps → Invites.

SMS invitations

SMS invitations typically achieve higher open rates than email. A short message with a direct link is often all it takes.

QR codes

A QR code linking directly to your review page works in any physical setting. You can generate a free QR code using a tool like QR Code Generator or QRCode Monkey - simply paste your /rate link and download the result.

Where to use your QR code:

  • Printed on receipts, invoices, or delivery notes.
  • On signage at the checkout, entrance, or waiting area.
  • On menus, packaging, or product inserts.
  • On business cards or thank-you cards.
  • In your shop window or on a table tent.

NFC cards and table stands

NFC-enabled cards and table stands allow customers to tap their smartphone and land directly on your review page - no app, no scanning, no friction.

Order NFC materials from Trustify

Trustify offers branded NFC cards and table stands for on-site review collection. Contact our team at [email protected] to order yours.

NFC is especially effective in hospitality, retail, and service environments where the customer is on-site and the experience is immediate - a restaurant table, hotel reception, salon chair, or shop counter.

Email signature

Add a short line and your review link to your email signature. Every email you send becomes a passive invitation.

Example:

Satisfied? We would love to hear from you — Leave a review

Your website

Embed a review widget or a "Write a review" button on your website so visitors can leave a review without leaving your site.

→ See Websites & Widgets for setup instructions.

E-Commerce

If you run an online shop, add a short review invitation with your /rate link to your order completion emails.

If you use WooCommerce, you can automate this with our WordPress Integration Plugin, which includes automatic review invitation emails after completed orders.

Social media

Share your review link on your social media profiles or in posts. A simple post asking satisfied customers for their feedback regularly generates new reviews - especially after a product launch, event, or seasonal campaign.

Printed materials

Include your QR code or short review URL on any printed material your customers take away: business cards, brochures, flyers, packaging, or loyalty cards.

Review collection strategy

Having the right channels in place is only half the work. The most successful businesses build review collection into their customer process so it happens consistently and naturally.

Ask at the right moment

Timing is everything. The ideal moment to ask is right after a positive experience:

  • After a completed order ships or is delivered.
  • After a service appointment or project is finished.
  • After check-out at a hotel, restaurant, or appointment.
  • After a successful support interaction.

Avoid asking too early (before the customer has experienced the full service) or too late (weeks after, when the experience is no longer fresh).

Make it effortless

The fewer steps between "I'm happy" and "review submitted", the better. A direct link to /rate removes all friction. NFC cards and QR codes placed at the point of experience are ideal - they capture the moment without requiring any follow-up.

Ask personally

A personal ask - whether in person, in a handwritten note, or in a personalized email - significantly outperforms mass messaging. Using your customer's name, referencing their specific experience, and keeping a genuine tone makes a real difference.

Train your staff to ask for reviews as part of their normal customer interaction. It is very easy: one friendly sentence at the right moment is often enough.

Be consistent, not aggressive

One timely invitation plus one follow-up reminder is the sweet spot. Sending more requests risks frustrating your customers and damaging the relationship. Let the process work quietly in the background as part of your standard operations.

Respond to reviews

Responding to reviews - especially critical ones - signals to future customers that you take feedback seriously. It also encourages more customers to leave reviews when they see their voice will be heard.

→ See Manage reviews for guidance on responding.

Industry-specific guidance

Different industries have different customer touchpoints and rhythms. For tailored strategies and examples, see for example the Hospitality Guide or contact our team for advice specific to your sector.